Product Launch - Using Laws of Reciprocity in Your Product Launches

We all hear about successful product launches every day. The epitome of a top notch launcher is Apple. They can't keep enough stock on the shelves, people are desperate for their products so they wait in line and pay huge sums to get the privilege of buying the latest (and even sometimes flawed) release.

Then there's the gurus. Internet marketers who have multimillion dollar launches for their information products. And then there's the "nobodies" that they feature in their rags to riches stories who too, all seemingly have successful launches after they were fortunate enough to glean the information imparted from above.

Obviously all of these types of launches are not the same. Each type of launch requires different levels of skill, expertise and of course resources.

So product launches come in all shapes and sizes. But in its essence, what is a product launch?

In a nutshell, a product launch is a step by step sequential marketing process that leverages the laws of influence in an ethical and customer centric way, guiding customers through a pre-determined educational, and often entertaining, sales process.

So why use a sequential marketing process? According to research, the typical sale is made only after five to seven closing attempts.

Sequential marketing is the process of having a planned sequence of follow-up steps designed to first gain attention for your product or service. Once you have someone's attention you have a prospect.

The next step is to turn your prospects into a customer and your customers into clients and finally to get your clients to refer other suspects and prospects your way.

And how do you sell most successfully? By using the laws of influence.

What are the laws of influence?

Reciprocity - This is a social convention found in all societies where we feel we must repay in kind what another person has provided us. Commitment and Consistency - Once a choice or stand has been made we are under internal and external (social) pressure to remain consistent with this commitment. Social Proof - One fundamental way that individuals decide what they should do in a situation is to look what similar others have done. Liking - People want to say yes to people they like. Authority - Status verifies greater attributes. People are more easily influenced by those they perceive to be legitimate authorities. Scarcity - The scarcer something is the more valuable it is perceived.

The optimal use of these laws of influence will ensure a successful product launch.

By knowing exactly what a product launch is and how it works you have a much greater opportunity to reach your objectives and attain your goals.